Chula Vista highlight
Living Coast Discovery Center
The Living Coast Discovery Center is a 14-acre wildlife facility opened in 2021 in Chula Vista, featuring native San Diego Bay animals and accessible exhibits for families.
The Living Coast Discovery Center opened in 2021 on the shores of South San Diego Bay in Chula Vista. Operated by the San Diego Zoo Wildlife Alliance, the 14-acre facility showcases native animals and marine life of the San Diego Bay ecosystem, including sea lions, otters, leopard sharks, and seabirds. The center was designed with education and conservation as core missions, offering interactive exhibits, guided programs, and waterfront access that let visitors connect with the local wildlife and habitat.
The facility was developed as a partnership between the San Diego Zoo Wildlife Alliance, the City of Chula Vista, and regional conservation organizations. It occupies a restored bayfront site that had been industrial and offers free or low-cost admission for school groups and families, with extended hours and special programs year-round. The center draws visitors from across San Diego County and has become a community gathering place for families teaching children about local ecology and marine conservation.
Places like the Living Coast reflect what families come to Chula Vista to share with the people they care about. Whether it's a school field trip, a weekend outing, or a childhood memory passed to the next generation, these are the experiences that matter. Life insurance protects those moments by ensuring the people who make them possible are covered for the years that matter most.